Jeremy D. Rackley Explains How to Manage Your Social Media Successfully
Even in 2020, many businesses are still overlooking the importance of social media. As a business tool, the possibilities that social media provides are endless. However, you have to know how to use it to your advantage.
Head of JC Marketing, Jeremy D. Rackley, provides information on how to successfully manage your social media accounts. Whether this be how to time your posts when the majority of people are online or which hashtags to include to reach the widest audience, he is able to lend a hand to ensure your social media campaign hits its goal.
Focus on Visual Content
It’s not an exaggeration when people say that our attention spans are getting shorter. With the rise of technology, people are only going to spend a few seconds before they decide if something is worth their time or not. That is why it is key that any content you post on social media be attention-grabbing. “Visual content is the best way to guarantee that”, shares writer and social media expert at JC Marketing, Cinthya Garza Martinez. Visual content, such as photos and videos, are much more likely to receive high engagement than those that are text-heavy. It’s no wonder image and video-based social media platforms like Instagram, TikTok, and Pinterest have taken off so quickly.
Create a Social Media Calendar
When it comes to managing social media successfully, there has to be a strategy. Part of this strategy should be creating a content calendar. A content calendar will not only ensure that you are posting regularly on your social media platforms (which is vital in this day and age), but it will also help you post content that is relevant to your audience. Jeremy D. Rackley recommends using a social media platform like Hootsuite or Iconosquare to track your posts. Not only do these platforms have built-in analytics to show you which posts are performing best, but they have scheduling tools that allow you to schedule posts across all social media platforms that will then automatically be published on the date and time set.
Spark a Conversation
One of the best ways to build brand awareness through social media is to spark a conversation. On platforms like Facebook and Instagram, the algorithm is catered to posts that people interact with. While someone liking your post certainly isn’t a bad thing, you will rank much higher in the algorithm if your post has lots of comments in addition to likes. The way to get people commenting is by asking a question. Pose a question that can be easily answered and will inspire your followers to post an answer in the comments. In addition to initiating a conversation by asking a question, keep it going by responding to anyone who comments on your post. Remember that engagement is king on social media, so including a call to action either in the caption or on the post itself is critical.
Social media provides an unparalleled opportunity to connect with your existing customer base (and potential customer base) in a meaningful way. Show you care by giving back to your online community. Jeremy D. Rackley claims that giving back and showing your appreciation can be as simple as liking or commenting on the posts of your followers. But it can also be a little more involved, such as re-posting the posts your followers have published that feature your brand. Once in a while, Rackley also recommends giving back in the form of a social media giveaway or contest.
Whatever you do, don’t try to take on social media management yourself. Entrepreneurs already have a ton on their plate and social media is far more work than people realize. That is why Jeremy D. Rackley advises all business owners to get help when it comes to managing their social media accounts. This can be done in-house by hiring a marketing or social media manager whose sole job is to manage your company’s accounts or it can be done by hiring a third party marketing firm like JC Marketing. No matter which you choose, leaving social media to the experts is the best way to successfully utilize this important medium.
Learn more about Jeremy and JC Marketing here: https://www.linkedin.com/in/jeremy-d-rackley/